Indoor Signage Use Case
Outdoor signage is a great way to promote or make anyone aware of an event that the public can attend or something taking place at the campus that the public may want to come to.
Content Details
- File Type: PNG, JPEG,
- Ratio: 1.77:1 (Horizontal) - NOT Square or Vertical
- Dimension: 255x144
- Content should take up most of the screen space
- Leave space "padding" on the outer border
Standards & ADA Compliance
- College appropriate - Public Focused
- CCAC guidelines and image/branding standard
- Graphic, Brand Standard Guide
- Digital Style Guide
- Digital Signage Standards (see below)
- Include Contact information, link to webpage for more information, date and time of event
Screen Time, Words on Screen, Reading Rate
- Screen time averages between 5 seconds
- Keep the information clear and concise - Making Great Digital Signage Content 2.0 (wirespring.com)
Font(s)
- Size and Visibility: 24px or higher
- 1” of character height is good for 35’ of viewing distance
EXAMPLE: 6” high letter should be able to be seen 200’ away
- 1” of character height is good for 35’ of viewing distance
- Font Size to Inches
- 14 = 4"
- 24 = 7"
- 30 = 9"
- Types: Sans-serif (Arial) fonts are the easiest to read
- Legibility and Easily Understood - Cursive/Handwritten fonts are hard to read
Color Contrast
- Contrast ratio of at least 4.5:1
- (L1 + 0.05) / (L2 + 0.05) - L1 is the relative luminance of the lighter of the colors, and L2 is the relative luminance of the darker of the colors.
- Understanding Contrast and Color Accessibility (WebAIM)
- Contrast Checker (WebAIM)
- Making great digital signage content: Use contrast to your advantage (wirespring.com)
Short Links
- Short Link should be included if going to a website or event
- Rebrandly
- CCAC Branded QR Codes, Short Links, Meta Graph Images
- Contact ITS or Marketing
Formats For Date, Time, Contact Info, Etc.
- Date: Day Of Week, Month Day - Monday, January 3rd
- Time: 10:00AM - 1:00PM
- Email Address: CapitalizeFirstWord@ccac.edu
- Phone Number: ###-###-####
Tips and Other Information
- Check with someone not familiar with the information to ensure your details are getting across
Approval Process
All content goes through the same approval process. The actual display date may vary from the chosen display date depending on the approval process.
Retention of Material
Content will remain on the display's server 1 month after the end date.